Discover Peter Fader PodBook - an example of a PDF now a B2B tech marketing professor's insight.
The Peter Fader PodBook is presented as an interactive online document, offering valuable insights into B2B marketing within the technology industry. Authored by Peter Fader, a Wharton School professor of marketing, this podbook demonstrates the transformation of a traditional PDF into a dynamic and engaging format, providing insights into customer centricity, customer lifetime value, and serial entrepreneurship.
